Rule29

The AI-Ready Brand Assessment

More human potential. Better use of AI.

AI can help your team move work forward. But does it understand what matters to your business? Find out where your brand, people, and processes are ready, where the gaps are, and what to do next.

  • 22 questions
  • About seven minutes
  • Free, instant score

A clearer picture. A practical place to start.

  • Your Score

    A snapshot of your readiness today, based on your answers.

  • Your Pillar Map

    See where you have a strong foundation and where your team needs more support.

  • Your Top Three Opportunities

    Know which improvements deserve your attention first.

  • Your First 90 Days

    Get a suggested plan for your top priority, including who could own it and how to recognize progress.

Download your results as a PDF to share with your team.

Better context. A better starting point.

AI can help draft the words. Your people supply the facts, decide what matters, and make the final call.

Example: Larkfield Civil is a fictional engineering firm. The project and people are made up.

The request

“Draft a short LinkedIn post about completing the Mill Street bridge replacement two weeks early.”

A request without much context

“We’re thrilled to announce the successful completion of the Mill Street Bridge Replacement project! This milestone showcases our unwavering commitment to excellence and delivering exceptional results.”

Broad claims. Familiar phrases. Plenty of editing ahead.

A draft grounded in team-provided context

“Approved project notes: The bridge is open two weeks early. Its reopening restores the direct route to the Saturday farmers market. Thank the construction crew and city inspection team. Keep the language straightforward and avoid promotional claims.”

“Mill Street is open again, two weeks ahead of schedule. That means a direct route to the farmers market this Saturday. Thanks to our construction crew and the city inspection team for helping get this crossing back into the community’s daily routine.”

Verified facts. Clear direction. A useful draft for a person to review.

The value comes from the context your people provide and the judgment they bring to the work.

Give your people a stronger starting point.

When AI has access to the right information, clear standards, and defined responsibilities, your team can spend less time correcting the basics and more time on the work that needs them.

What we measure

What does being AI-ready actually take?

Useful AI starts with a clear foundation. We look at eight connected areas to help you understand what is working and what needs attention.

  1. 01

    Leadership & Purpose

    Give your team a clear reason to use AI and a shared understanding of what it should help accomplish.

  2. 02

    Governance & Safety

    Set boundaries for information, approvals, accountability, and responsible use.

  3. 03

    People & Training

    Help people build the skills and confidence to use AI thoughtfully.

  4. 04

    Technology & Tools

    Choose tools that fit the work and give them appropriate context and access.

  5. 05

    Data & Interconnection

    Make approved knowledge accurate, accessible, and useful across your systems.

  6. 06

    Internal Operations

    Reduce repetitive work while protecting quality and making good use of the time you gain.

  7. 07

    Customer & Growth

    Use AI where it improves the customer experience and supports meaningful business goals.

  8. 08

    Voice & Reputation

    Protect your human voice, review what AI produces, and understand how your brand appears in AI-generated answers.

For leadership teams

Same company. Different views of AI readiness?

Have your leadership team complete the full 57-question assessment. See your combined score, where perspectives differ, and how AI is being used across 11 business areas. Get an alignment summary to help turn those differences into a productive conversation and shared priorities.

Start a Team Assessment

Where could AI help your people most?

Start with a clearer view of what is ready, what needs work, and where to focus next.

  • 22 questions
  • About seven minutes
  • Free, instant score